What is Technical SEO?

Search engines utilize several ranking elements such as — speed of the website, protection, design that’s mobile-friendly, etc. to determine what to display in search results. Technical SEO is the umbrella name for activities that aid search engine crawlers execute their job, enabling them to index your site appropriately.

Technical SEO is linked to all the SEO activities except optimization of content and link-building. In simple language, it covers certain search engine requirements to augment crawling. These requirements are constantly changing and becoming more complex to keep up with the search engines, which are getting more and more sophisticated each day. So, we can conveniently state that Technical SEO is in a position of continuous refinement.

Technical SEO requires to be optimized to carry out the necessary foundation that gives you content and connects with the finest marketing environment so you can sparkle in the search engine results without any hurdles.

You’ve defined a keyword strategy, invested in content marketing, and built a strong backlink profile. You’ve even mastered keyword research, and niche marketing. So why is your website’s ranking not as good as it should be?

Technical SEO problems could be skippering your search marketing goals. Often the last thing search marketers tackle, it’s assumed to be outside the team’s remit. But lacking to solve technical SEO problems can head to ranking sinks, not-so-positive engagement metrics, and errors in crawling. It could also lead to your website vanishing from overall search engine page results.

If you want to understand the basics of technical SEO and how to create an action plan that won’t waste developer resources and will help improve your site’s ranking, read on.

Basically, Technical SEO starts with an audit of your website. Based on its current condition, experts improve its discoverability through coding, link building, off-page and on page optimization. For websites to run with the right attributes – structure, data processing, HTML script – technical SEO deals with several activities that affect speed, crawler behaviour, accessibility, security, user device compatibility and navigation.

A technical SEO project gives your website the structure that easily makes sense to crawlers and pages which are easily identified by search engines. Technical SEO focuses on maximizing visibility and leads using these techniques – which includes using the right content in HTML codes.

Before you can carry out technical SEO optimization, you need to realize what improvements your site requires and where possible problems exist. Therefore, you should direct a technical SEO audit. Once you complete it, you will be able to put together an actionable list of to-dos. There are numerous technical SEO audit instruments you can utilize, for instance Screaming Frog SEO Spider and Google Search Console.

In 2015, Google gave ‘thumbs up’ to mobile-friendly and sites that are mobile-responsive. If your site is not, it will drop in the search results and end up with lower rankings. Use ‘Google’s Mobile-Friendly Test’ to see if your website meets Google’s criteria. Enter your URL in the search box and click Test URL. The tool will evaluate that page and revert the test results.

Search engine-friendly URLs contain keywords relevant to the topic of the page. Also avoid using underscores, hyphens, spaces, and other characters.

Your URLs should be logical and organized. Readable words are preferred over product IDs and numbers because they represent what visitors would expect to see on your page.

A robots.txt file can be found in your website’s origin directory. It conveys the search engines which pages of your website to crawl and makes an addition to their index.

Format it correctly by making sure you are only blocking the directories or files that you don’t want search engines to crawl.

Of course. Business websites have the priority of being discovered more often than their competitors. As a result, technical SEO services are necessary. To make sure it works for you, focus on a set of parameters such as indexing, pagination, link building, off-page content, coding – and maintenance. All these aspects matter to search engines trying to discover relevant pages for their users from other potential millions.

Strategy, tools management, appification, rich mobile content, website maintenance and other activities do not leave space for companies to focus on core activities – especially when growth and customer retention are the major objectives. We at Studio3Digital help you get started with a technical SEO audit and provide you the right website architecture, structure and gateways – while removing all the bad links and loading issues.

A marketing agency is always a viable option to go for this kind of specialization as they are highly experienced & have a track record of getting things done as promised. They offer you a goal-oriented team of experts who develop, maintain and implement your website, apps and SEO links for your SEO marketing strategies. Only a perfect technical SEO execution will get you noticed by users of search engines like Google.

Improve your digital marketing with great SEO and the right tools!

For comprehensive digital marketing to work, you need great SEO serving as the foundation for your efforts. Start with technical SEO, then continue to on-page and off-page factors for a sure-fire path to success in the SERPs.