Search Engine Optimization, also called SEO, is one of the most significant ways that people get the information they need from search engines like Google. SEO determines which pages rank higher on the SERP, or results pages for search engines. These two pieces of information together are just the basic reasoning behind why businesses need SEO. We’re going to examine several reasons that every company needs to incorporate and invest in this practice if they hope to succeed in garnering new business.
SEO Helps Your Customers Find You
The first reason that you will want to use SEO for your company is that it helps put you on the map for customers. If you don’t have a website that is optimized for search engine results, then the chances are that your online presence will be almost ignored by your clients. Research into small businesses found that the sites that had been optimized for Google experienced much more traffic than those that didn’t, even if customers were only searching locally.
Having good, white hat SEO practices on your site will help you appear on search results for everything from “car washes near me” to the “best pizza in Franklin.” These organic searches that people perform are the best source of traffic for your website, so you need to invest in it.
SEO Lets Your Clients Know that You’re Trustworthy
Part of SEO is establishing authority in your area of business, getting meaningful backlinks, and encouraging user behavior on the site that is “positive” according to the algorithm. This will ultimately allow you to rank high in whatever area you’re trying to reach. The thing about being ranked high on Google is that there is a psychological feeling of approval associated with it. Customers trust that search engines are going to lead them to sites that are effective, safe, and have everything that they need.
So, when your site ranks higher than others, your customers will look at your business website as more than a place to get their products or information, but as a reliable and trustworthy source of whatever you’re providing.
SEO Practices Increase Your Conversion Rate
Getting people to come to your website is only half the battle, but SEO doesn’t give up halfway through. While the search engine is not going to help you get more customers to buy your special blend of dog food, for example, the practices help you in other ways. When you implement the changes to your site to make it more appropriate for SEO, you are improving the way that your website works and how it is presented to your customers. This results in a site that is more likely to result in conversions for sales or whatever else you might request of visitors.
For example, an optimized site has greater speed, readability, graphics, and more. These elements of the website make it more likely that a customer will stay on the site, read what you have written, and buy what you have for sale. For instance, the stats show that ever second a customer spends waiting for a site to load, the less likely they are to stick around, even if the difference is small. Having a site that is optimized increases your overall speed, so customers can get what they want faster than they could on other websites.
Using SEO Helps You Learn About Your Customers
Trying to pin down your customer’s habits can be very difficult until you start getting some better web traffic. After you have gone through your site with a fine-toothed comb, you will begin to get more traffic. Using the tools that are associated with Google, like Google Analytics, you can begin to take a closer look at the sources of your traffic. You’ll see the geographic areas in which you are more popular, the days that people are more likely to visit your site, and a lot more. This can help inform your new strategy for capturing customer interests.
Some companies take that data and decide to put out ad campaigns to raise awareness, check over parts of their site that could be improved for mobile users, and much more. The bottom line is that using SEO will give you the information that you need so that you can have a greater impact on your own website’s success.
As you can see, SEO remains as vital as ever. While it is true that SEO has transformed a great deal over time, it’s equally true that the methods through which it improves are leading to better outcomes. Whether you are trying to rank better or drive organic traffic, there are many reasons that SEO is important for businesses. You will want to reach out to your customers in a way that demonstrates your overall capability rather than through underhanded methods, and SEO is the way to do it. Keep in mind that if you’re not able to perform the processes to provide proper SEO on your site, there are several entities that can help you.